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Official Brand Guidelines

Get our Brand Right

We know you want to use our brand. Here's everything you need to make sure you're doing it right. Please follow these guidelines whenever OME Radio's name, logo, or colours appear anywhere.

Section 02

Our Colours

Our palette is built for a dark digital environment, letting our primary accent colours shine. Do not introduce colours outside this palette, and do not swap the accent pairings.

Brand Accent - Default (Emerald)

Primary

Emerald 500

#10b981

Primary 600

Emerald 600

#059669

Primary 400

Emerald 400

#34d399

Secondary

Teal 500

#14b8a6

Alternate Theme Accents

Ocean Blue

#3b82f6 โ†’ #0ea5e9

Deep Purple

#7c3aed โ†’ #8b5cf6

Broadcast Red

#dc2626 โ†’ #f43f5e

On-Air Orange

#ea580c โ†’ #f59e0b

UI Neutrals

Background

#080b10

Surface

#111827

Card

#1f2937

Border

#374151

Muted

#6b7280

White

#f9fafb

Section 03

Our Typefaces

Our digital system uses two complementary typefaces: Space Grotesk brings impact and personality, while Outfit keeps everything else crisp and effortless to read.

Display & headings

Space
Grotesk

Use for: Campaign headlines, page titles and key figures

Weights: 600โ€“700

Download

Body & interface

Outfit

Clear at every size, from labels to long-form copy.

Use for: Body copy, navigation, labels and buttons

Weights: 400โ€“800

Download

Section 04

Brand Misuse

The OME Radio brand must remain intact when used on anything representing the station. Below are examples of what not to do. If unsure, contact the branding team.

Don't
ACME|

Don't embed in another brand

Don't

Don't recolour the logo

Don't

Don't use on light backgrounds

Don't

Don't crop into a circle

Don't

Don't stretch horizontally

Don't

Don't squash vertically

Don't

Don't rotate the logo

Don't

Don't skew the logo

Don't

Don't add effects

Protect the sound.
Protect the brand.

Our branding team can help answer any questions if you're unsure on any of the above. Get in touch and we'll be happy to help.

Get in Touch